National Home Furnishing Retailer
Challenge: This retailer with physical store locations and ecommerce, historically used direct mail and online media only for its consumer marketing efforts. The brand was looking to create additional awareness for a growing specialty concept store.
What Matter More Did: Matter More partnered with the client to design and execute their first ever TV campaign. Knowing the client had an affinity for direct marketing and rich data, we were able to leverage their customer data to develop custom, strategic audience prospect models and target those households through linear and OTT addressable television.
The campaign included a three-part advanced measurement plan including a brand impact survey, online and offline closed loop sales attribution & online and offline visitation using mobile location data.
How it Matters:
The campaign was executed flawlessly and delivered real business outcomes including sales lifts and positive return on ad spend. The client was so pleased with the results, they ran a second campaign with a larger budget, across multiple platforms.
National Kitchen & Cookware Retailer
Challenge: A well-established company, this advertiser needed to support a special, branded cookware line during the highly congested holiday season.
What Matter More Did: To break through the noise, Matter More developed and executed a highly targeted TV campaign, serving ads to existing cookware buyers as well as internal and external prospects, new to the brand. Midway through the campaign, an updated creative message was introduced, offering a deeper discount on the cookware line.
The campaign included a three-part advanced measurement plan including a brand impact survey, online and offline closed loop sales attribution & online and offline visitation using mobile location data.
How it Matters: After the first two weeks of the campaign, additional sales for the cookware brand were significantly higher than before the TV campaign started.
National Agency
Challenge: This agency has a long history with direct response media, but advanced and addressable television was new for them. Clients were starting to ask for it more and more, and the team did not have the expertise or confidence to adequately bring forward dynamic solutions.
What Matter More Did: The team tapped Matter More to help them get smart in advanced television and provide them with the confidence needed to navigate the marketplace chaos and create solid recommendations for their clients.
Matter More conducted an advanced television workshop for the agency’s senior leadership team. We also reviewed the measurement from one of their first addressable television campaigns and helped the team identify insights and position the results to the client. We also offered some negotiation strategies the team as able to use with the vendors.
As a different client was exploring addressable television, the agency team had Matter More review the strategic audience development plan to ensure best practices were followed.
How it Matters: Functioning as an extension of the agency team, Matter More was able to quickly inject our expertise to provide knowledge and confidence that is so important for clients.